Novelty, Surprise and OMG, 3 impregnable pillars of any Ambient Idea are orchestrated flawlessly in the above execution of F-Secure 358 online protection software activity.
Principally, the guy is only handing out leaflets to promote the service, but the exemplar lies in the execution methodology.
What we need to appreciate is the effort to break from the current vogue of the so-called “OUT OF THE BOX – Million Dollar Ideas”, which often applauded in the confines of the air-conditioned offices but mercilessly slaughtered on the execution & finance table.
The PR value generated out of the same is also commendable, let me, as an Ambient/BTL Professional accept it – yes, I am gung hoed by the simplicity of the thought and execution.
Seldom are we not paranoid, that if we propose an idea this simple, not only will the client execute it themselves but also our Heads would crucify us with the most canonic squalls, the one we all remember in the famous Tom Cruise flick – verybody loves Jerry Mcguire : “SHOW ME THE MONEY”.
The ball most certainly lies in our court; the choice is ours, Money or Trust? Thief or Custodian? Dracula or Superman?. Perplexed? So am I!
Paradisaic ADS - I could be Rwong!!! 
It seems to me it is a brilliant idea