Pressbyrån quotes,”its all in the Name” – got that Mr.Shakespeare?

Posted: July 12, 2011 in Ambient Advertising
Tags: , , , , , , , ,

“What’s in a name? That which we call a rose. By any other name would smell as sweet” well Mr.Shakespeare said so and now he is proved wrong.

One of the boldest moves, industry might have ever witnessed. The concept is something to be laughed/giggled/ridiculed on the drawing board, but the reality is such a biatch.
To me, the account director is the guy with the magic wand, even a slightest change in colour is treated like a taboo and a crime punishable by death, by offcourse our dear vitamin M paying clients.

But, what’s interesting about the book store is that, they understood a change in positioning in the mind of the consumer is what they are aiming for, and with a legacy of 100 years it is not only difficult but a task next to impossible. So, I guess being radical was the only way to bring home the bacon.

All I wish to do, is to give a standing ovation to each and every party involved in this beautiful strategy.

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