Posts Tagged ‘Canada’


The need to break the routine? Tetley Infusions

Tea occupies only 12% of the Beverage market, so my best assumption is that since Canada is a cold nation, tea as a beverage makes a lot of sense. But, from 1998 to 2008, sales of goods manufactured by the tea and coffee industry decreased 27.4% from a value of $1263.1 million to a value of $917 million. Read full story on http://www4.agr.gc.ca/AAFC-AAC/display-afficher.do?id=1172237152079&lang=eng

Therefore the need to break the so-called routine, can also be termed as disruptive advertising.

The most important aspect, is the amount of time, the promoter or in this case the basket-guy is able to spend with the TG, without actually invading their personal space or trying to sell something. Although, I am pretty sure that they might have crafted the promoter spiel in a manner to subtly mention the brand and even handover a leaflet or a sample.

Simple, effective and clutter breaking with the coupled effect of WOM + Online Viral effect http://www.facebook.com/tetleycanada. I must say, IMPRESSIVE!

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The Thought : Create a Live Interactive experience using one of the largest social networking sites twitter as its base!!!

WOW!!!! the first time I ran across the video, I thought it is too good to be true, but yes watch it once more, and you will surely understand the F***ing innovative/ground-breaking  thought behind the concept.

Fascinating, a chameleon thought, any brand could harp on the same, and generate a huge buzz/wom. All a brand has to do, is install the screen in a mall, and there it is, job done.

but the big question is??? who will suggest this??