Posts Tagged ‘Harry Potter’


Translation of the Spanish words in the video

The Entire Plot :

Very popular in a district of Lima, left a wallet with $100 to check the honesty of the people. Wallet contained the name and address of the owner. Out of all the people who saw the wallet more than 70% returned it. Finally when they celebrated,”There are reasons to believe in a better world”.

The Review :

Well, we honestly can’t even tinker with the thought of running this concept  in India, for a couple of reasons:

  1. Honesty is the best policy :It is in heaven! A regular Indian would say so.
  2. Time : Even if we were blessed with 30 hours on your clocks, still finding time to return a wallet was wishful thinking.

But, let us bring this concept under a skeptical scanner :

1. Focus :

Extreme focus Guaranteed! Areas where Coca Cola is weaker than its longtime rival Pepsi, the concept could bring in positive word of mouth and involvement from the community. Possibly at the end of the campaign, a hoarding could be placed honouring people who ended up being amongst the 70% honest category.

2. Viral :

The viral effect of such campaigns through various mediums – blogs, local press, WOM creates close proximity with customers who generally would hardly care even if Tom Cruise was holding the bottle during a fifa worldcup.

3. Part n Parcel effect :

Gone are the days when a commercial run across geographies treating all as one. With the advent of technology changing lives and empowering a 12-year-old to write reviews about his new playstation, either the consumer is a part or your brand is parceled off as a bad memory.

The Culprit:
The famous CPC or CPT model which still prevalent  in our advertising/media houses, speaking against it is as good as shouting the name VOLDEMORT in the world of Harry Potter. Soon, lets hope CPS ( Cost Per Sale ) or CPC ( Cost Per Conversion ) should kick-in in the near future ensuring a gun to the head of the everyone who dare spends a nickel without worrying about the returns.